Some stories aren't just read — they're worn.
Handmade pieces from the world of Florenz & Blume — a tale of light, shadow, friendship, and the magic hidden in nature.
Hihi yeah... alot is on its way... but not yet ready!
Three friends carry the whole tale on their shoulders: a flower-breathing dragon, a wind fairy and a little wisdom bee. Get to know them, and step into their world.
The Dragon of Spider Lilies
"Where other dragons breathe fire, Florenz breathes flowers."
Brave, loyal and kind-hearted, Florenz protects every child who dares to believe in magic. His blooming spider lilies remind us that hope always grows again.
The Fairy of the Wind
Blume dances with the wind, whispers songs through flowers and reminds every child that even the gentlest heart can change the world.
The collector of the lost wishes
Pim collects stories instead of honey and believes every child carries a little sparkle waiting to be discovered.
The land they walk, and the stories the land remembers.
Every Magical World Begins with Love
Before there were books.
Before there was a dragon.
Before there was a fairy.
Before there was Apollonia of Art.
Apollonia of Art is a family-owned creative studio founded by four women from one family. Helena and her three daughters. Together, we create stories, illustrations, handmade treasures and magical experiences inspired by nature, imagination and the moments we share as a family.
There was simply a mother creating with her daughters.
The journey began with a simple handmade doll.
When Helena's youngest daughter was only three years old, she asked for a very special fairy. So Helena sat down and sewed a doll entirely by hand, based on her daughter's wishes, dreams and imagination.
A little fairy filled with curiosity, kindness and wonder.
That doll became Blume.
But every fairy needs a friend.
One day, while working in the family garden, Helena carved a small dragon from wood by hand. Around her grew beautiful flowers, flowers that would later become an important part of the story. She carefully picked the blossoms, preserved them in resin and gave the little dragon a magical gift:
Instead of breathing fire, he would breathe flowers.
That small handmade sculpture became Florenz.
There was no plan to write a book.
No plan to build a company.
No plan to create a magical universe.
There was only creativity, family and love.
But stories have a way of finding their own path. The handmade doll became a character. The wooden dragon found his voice. Sketches filled notebooks, stories appeared on scraps of paper, and illustrations grew from imagination into entire worlds.
Soon another tiny guardian joined the adventure: Pim, the little wisdom bee. Together, Florenz, Blume and Pim became the heart of a universe where kindness is strength, curiosity leads the way and even the smallest creatures can become heroes.
And little by little, the world of Florenz & Blume came to life.
From the sketchbook
Every character starts on paper — wherever the paper happens to be.
Today, Florenz & Blume is much more than a book.
It is a growing magical world filled with stories, collectibles, handmade creations, keepsakes, experiences and adventures for dreamers of all ages.
Every character has a real beginning. Every illustration is inspired by genuine memories. Every creation carries a piece of our family's journey.
Because we believe that magic is not something distant.
Every character you meet first existed as something real.
A handmade doll.
A hand-carved dragon.
Flowers gathered from our garden.
A mother's sketchbook.
A family's imagination.
Magic is found in stories shared between mothers and daughters, and in the courage to dream together.
That is where the magic truly began.
Welcome to our family.
Welcome to the world of Florenz & Blume.
More Than Books
At Apollonia of Art, we believe that a story should never end when the last page is turned. It should continue…
From books and handmade jewellery to magical keepsakes, lucky stones, perfumes, creative experiences and our colourful fantasy pasta — created together with Trust the Way — every creation invites children and families to step a little deeper into the world of Florenz & Blume. Because imagination isn't only meant to be read. It is meant to be experienced.
Everything begins with an idea. A pencil sketch. A piece of wood. A handmade doll. A flower picked in the garden.
Every illustration starts by hand. Every character grows through love and imagination. Every product is carefully created to become more than an object. It becomes a memory.
Because childhood is made of little moments that deserve to last forever.
The Adventure Has Only Just Begun…
The journey doesn't end with Book One. Book Two is already in progress and will take readers even deeper into the magical world of Florenz & Blume.
This time, you'll finally discover more about Pim. Who is the tiny bee really? Why does Pim collect forgotten wishes? And what important role does Pim play in the adventure?
You'll also meet a mysterious new companion… 🦇 a little bat, whose arrival will reveal that not everything is quite as it seems.
New friendships. New mysteries. New adventures. The story continues…
Every time you open one of our books…
Every time you wear one of our bracelets…
Every time you taste our magical creations…
Every time you discover one of our little treasures…
You are no longer simply reading a story.
You become part of it.
Today, Florenz, Blume and Pim are only the beginning. With every new book, every new illustration and every new adventure, the world of Florenz & Blume continues to grow.
We invite you to grow with us. One page. One adventure. One little piece of magic at a time.
